Self-branding is often a stone in any creative professional’s career. I am no different. I really don’t have trouble coming up with ideas. I just drop a bucket into the well and pull the ideas out. Deciding which one to roll with and make the commitment to is a different process—the “stone in the shoe” part.

Photography has always been and always will be a driving expression of my ideas. It’s the primary way I flex the muscles that every creative person needs to exercise to stay sane and/or to stay in the design business. The photographic mastheads that first meet your eye at the top of the page here are going to rotate through a dozen or so that I made up in advance.

I decided to do this for a couple of reasons. Firstly, we have lots of them and they all look great; and secondly, I simply get tired of looking at the same one for too long. It’s part of the creative professional’s curse. Constantly re-imagining, revisualizing. Maybe that’s a major reason why we do what we do all day long, and often into the wee hours.

Therefore, I will change the masthead every week or two—but I can’t promise I won’t change it more than once a day either—so maybe you’ll take interest and decide to come back ever so often to have a gander.